AFRICA'S WILDLIFE is a unique global asset but it is increasingly under threat.

Loss of habitat, conflict with humans, and illegal poaching are some of the factors that threaten the survival of rare and endangered species, including elephants, lions and rhinos.

To conserve wildlife for future generations, we need inspired ideas and urgent action.

WILDLIFE CREDITS is an innovative approach which rewards communities for protecting wildlife and creates opportunities for smart conservation where wildlife thrives and people prosper.